Grid system
A grid system was designed to reflect the incremental progression of a runner, step by step, mile by mile. Its application provides consistency whilst also helping to anchor and introduce content. AI Generated shapes have also been applied to help add depth and convey energy.

Typography
The new primary typeface was chosen for its bouncy aesthetic and angled terminals, which convey forward momentum.

Colour pallette
The existing blue colour palette has been updated with a wider range of brighter completmentary colours to help invigorate the brand.